Hi there, welcome to our story, the journey that made the Lovati brand.
None of us had any idea a few years ago that this would be our overwhelming passion nor that we would enter the world of fashion at our age….but here we are.
I started my working career as a Chef apprentice many years ago in Vienna, Austria, the country I was born in. However, after many years in the kitchen, it was time for a change. Throughout my entire life I always nurtured the desire to do my little bit of making this world better and helping children to grow up in an environment of joy and peace (which started with me becoming a Scoutleader and dedicating myself to teach children for 15 years).
So, the question remained, what would I do with the rest of my life after cooking for 28 years?
My journey into Africa started with me stumbling upon an organisation that was struggling to get started with how to implement its ideas to assist developing countries to industrialise, and thereby generate jobs and revenue to move out of poverty. This is how I came to land 10 years ago for the first time in Ethiopia. I instantly fell in love with the place, the people, the way of life, the struggle to improve themselves and after several years of travelling back and forth between Gothenburg, Sweden, where I spent almost all of my adult life and Addis Ababa, I finally decided to move there.
And this is where on a night out in town I happen to meet Jeremy.
Jeremy is a geologist and the owner of an exploration drilling company specialising in working in Sub Saharan Africa. Having worked in many African countries ranging from Congo to Equatorial Guinea, Ethiopia was initially just another drilling contract….. or so he thought until he landed here for the first time. Addis Ababa, being a contradiction in itself, is the multi-cultural, modern but underdeveloped, rich and poor, unofficial capital city of the African continent. Travelling the length and breadth of Ethiopia for work showed the contrasts in Ethiopia to the full, from the bustling cities to the intense heat and solitude of the Danakil depression. The warmth of the people, the willingness to learn, the challenges of doing business, the laid-back life style of the city in contrast to the hardworking countryside managed to capture his heart and resulted in 7 years of successful drilling operations.
He lives with his family in Cornwall when not travelling all over Africa.
During one of our many discussions about our lives, the changes in the world and specifically Ethiopia the idea of combining our love for this country and the passion to create sustainable jobs for the people here we hacked the idea of Lovati……it still took a few years of initial discussions, research, meetings, disappointments and victories
But now we are here with a concept that we know will work – combining our experience and knowledge with age old artisanal skills to provide proper employment for local people while providing superb quality hand crafted and truly ethically produced leather products to you.
We hope you enjoy our products as much as we do and appreciate the story behind them!